Keeping up with your socials

for busy salon owners.

Learn how to grow organically, turn your followers into clients and maximise your sales.

 
 

We made this for you:

Are you a beautypreneur who wants to make more money in your salon & online?

  • Do you wish you had more support?

  • Are you lacking a social media/ marketing strategy?

  • Do you have no idea where to start and are feeling lost? 

THAT'S OKAY. Glow Up Marketing HAS YOUR BACK.

This course includes:

Module 1

Discover your ideal clients & learn how to grow your online presence.

  • The importance of using social media in your salon.

  • The benefits of using social media.

  • The possibilities of using social media for your salon.

  • How to define who your ideal client is.

  • How to segment your clients into audience groups.

  • Analyzing your services to match up with your ideal client needs.

  • Discovering the social media platforms your audience uses the most & how to utilize it.

Module 2

Perfecting your Social media account to represent your “Virtually shop window” to attract clients daily.

  • Social Lingo.

  • Why branding is so important for your business.

  • Branding principles & creating your own brand guide.

  • How to plan an aesthetically pleasing feed.

  • 5 steps to branding your social media (Stories, Page).

  • Intro to Instagram.

  • Optimize your page & SEO Basics to attract local clients.

  • Understanding how hashtags work.

  • Learn how to create your own hashtag sets.

  • Understanding your Instagram Insights.

Module 3

Planning & creating content to help you feel confident and comfortable marketing your services online. Learn the skills you need to ensure your salon stands out.

  • Prioritizing content planning.

  • Planning & creating content pillars.

  • Tutorial, How to use Canva.

  • Storing & organizing your content.

  • Caption fundamentals.

  • Learn how to create captivating captions that sells your services.

  • IG fonts to improve your brand aesthetic.

  • How to use & schedule content on Meta Business Suite.

Module 4

Taking & Editing photos, that will portray your salon as experts & professionals thus increasing your bookings.

  • Content creation essentials.

  • Picture formats (sizing).

  • Tools and functionalities of photo editing Apps.

  • Editing demo for creating the perfect picture.

  • How to get your team motivated for content creation.

  • Ensure your team is capturing the best content to represent your business.

Module 5

All about Reels, to set you apart as a leader. Planning, filming, editing & adding audios. 

  • Introduction to Instagram Reels.

  • Why you should be using Reels.

  • Planning Reel ideas for your salon socials.

  • How to access Reels.

  • Creating your Reel.

  • Adding text to your Reel.

  • Saving or sharing you Reel.

  • Reel editing tutorial.

  • Creating Reels with transitions (advanced)

  • Using trending audios.

  • Adding voiceovers & sound balancing.

Module 6

Creating meaningful stories to connect & build trust with your followers. 

  • Introduction to stories.

  • The importance of using stories to build a connection with your audience.

  • Instagram story features.

  • Instagram stickers/ Gifs.

    How to brand your stories .

  • Instagram story archives.

  • Story insites.

  • Sharing your story.

  • Story highlights.